
I am Lending is about more than just home loans. Below are the guiding values that shape the way we do things.
I am Lending, but we are:
People First
People are at the centre of our decision making. We are governed by Best Interest Duty for the services that we provide, but we go a step further, ensuring that changes we make, are the right move for you as the client. We are inclusive, diverse and welcoming. We acknowledge that we operate our business on Kaurna land, and respect all people from all cultures and backgrounds.
Your referral of us to your friends and family is the highest compliment we could receive, and we will always look after them with the same love and care that you would.
Education Driven
We don't gatekeep information here. Everything we do is designed to help educate you to make great financial decisions, and feel confident and comfortable with your decisions. There is no question too small, too silly or too hard for us to answer for you.
Determined to find a solution
We will turn every rock to find a solution for you, and if for any reason we can't, we will provide you with the details of another professional who may be able to help further.
Giving Back
We want every Australian to achieve their goals, but we know that sometimes there are significant barriers to success. In FY26 a portion of the commissions we receive will be donated to the following charities and organisations to help others.
Our Director Sam Neville also volunteers her time on a number of Councils and Forums, like the Coromandel Valley Primary School Governing Council, and the MFAA Member Forum.
If you have a worthy project or charity you would like us to support, please get in touch with the details.
Passion not Profit
We do this because we love it, not because it makes us money. The income we make is a side effect of helping people achieve their financial goals and dreams. We make decisions based on how it makes us feel. If we don't love it, and we don't feel passionately about it - we will find another way to make it work.
Sam Neville
Founder & Principal Broker
I am passionate about home loans and property. With a background in Real Estate, I bring knowledge and expertise, to help you navigate your first purchase, all the way through to the day you own your home outright. Known for my quirky style, enthusiasm, and honest communication, I take pride in demystifying the lending process and empowering my clients to make informed decisions with confidence.